Built for plumbers

Never miss
another call.

Penny answers every call — 2am burst pipes, dinner-hour clogs, the ones that come in while you're under a sink. It triages, quotes the diagnostic, and books straight into your Housecall Pro or Jobber calendar. You wake up to booked revenue instead of a missed voicemail.

< 1sanswer time
24 / 7always on
85%of after-hours calls booked
Live · try Pennyready

Tap to call Penny right now. Ask about a leak, an emergency, or try to book a job — she'll pick up in under a second.

Uses your mic · no signup

Sample call · live replaydemo
    2:14am · burst pipe · bookedFranklin, TN · water heater · $149 diagnostic8:47pm · sewage backup · on-call pagedSunday · slab leak · Mike ETA 45m6:03am · no hot water · booked 9:30call answered in 0.6s417 calls this week · 0 missedconfirmation SMS sent · cancel link included
    2:14am · burst pipe · bookedFranklin, TN · water heater · $149 diagnostic8:47pm · sewage backup · on-call pagedSunday · slab leak · Mike ETA 45m6:03am · no hot water · booked 9:30call answered in 0.6s417 calls this week · 0 missedconfirmation SMS sent · cancel link included
    01 — The problem

    Every missed call is a job walking to your competitor.

    The phone rings while you're under a sink. Or at dinner. Or at 2am. You can't answer, and the caller doesn't leave a message — they dial the next plumber on Google.

    The 800-lb software (ServiceTitan, Housecall Pro, Jobber) helps you run the jobs you already booked. None of them answer the phone. Their upsell — a live-human answering service — takes 30 seconds to pick up, doesn't know a P-trap from a mixing valve, and can't touch your calendar.

    Penny is the first thing built to actually pick up.

    40–60%
    of after-hours calls to small plumbers go unanswered
    85%
    of those callers dial the next result — no voicemail
    $400–2,000
    average ticket walking to a competitor per missed call
    30–50%
    of your call volume is time-sensitive emergencies
    02 — How it works

    One number. Every call answered. Every job booked.

    01
    Forward your line
    Keep your existing number, marketing, and Google profile. Forward inbound calls to your Penny number — takes 5 minutes with your carrier.
    no port required
    02
    Penny picks up
    Sub-second answer. Sounds human. Introduces itself as your shop, in the voice you pick — or a clone of your existing receptionist.
    < 1s answer
    03
    Triage, in plumbing.
    Trained on real plumbing calls. Knows the difference between a slab leak and a fixture leak, no hot water gas vs electric, when to walk the caller through the main shutoff.
    plumbing-native
    04
    Book straight into your calendar
    Reads live availability from Housecall Pro, Jobber, or Google Calendar. Offers three slots. Books. Texts the customer a confirmation with tech, ETA, and cancel link.
    no double-booking
    05
    Emergencies page the on-call tech
    Burst pipe, sewage backup, gas smell — Penny pages the right tech based on your on-call rotation, then texts the customer an ETA. You wake up when the job is booked.
    on-call aware
    03 — Integrations

    Plugs into the tools you already run on.

    Penny doesn't replace your dispatch software. It's the answer layer that feeds it. Reads your live availability, writes the booked job, moves on.

    Housecall Pro
    Launch

    Live calendar read + job write. OAuth in 30 seconds.

    Jobber
    Launch

    Same one-click OAuth. Penny books directly onto your schedule.

    Google Calendar
    Launch

    Fallback for shops running on spreadsheets or scheduling by hand.

    04 — The wedge

    Everything else was built to run jobs. Penny was built to catch them.

    ServiceTitan abandoned SMB. $400/tech, enterprise contracts, and their AI investments target multi-location roll-ups — not the 3-truck shop.

    Housecall Pro and Jobber are systems of record. They can invoice, dispatch, and quote — but the phone still goes to voicemail when you're on a job.

    Live-human answering services take 30 seconds to pick up, cost $6–12 per call, don't know plumbing, and can't touch your calendar.

    Generic voice AI platforms (Bland, Retell, Vapi) are DIY kits for developers. Penny is the packaged, plumbing-trained, calendar-connected product a shop turns on in an afternoon.

    ServiceTitanWon't answer your phone. $400 / tech.
    Housecall Pro / JobberRuns jobs. Doesn't catch them.
    AnswerConnect / Ruby30s to answer. $6–12 / call. No calendar.
    Bland / Retell / VapiDeveloper platform. Bring your own everything.
    PennyAnswers on ring one. Books the job. Done.
    05 — ROI

    Do the math on a napkin.

    Two sliders. What you're leaving on the table every month, based on your own numbers. Penny at $499/mo pays for itself the first week it books an emergency.

    Most shops in early access recover 8–15x the subscription cost inside 60 days.

    Missed calls per month15 calls
    Average job ticket$650
    Revenue recovered / month$6,825
    Revenue recovered / year$81,900

    Assumes Penny books 70% of qualified inbound calls it answers — the average across early-access shops.

    06 — Pricing

    Priced to pay for itself in the first booked call.

    Flat monthly rate by shop size. Overages metered transparently at cost. No per-seat tax, no annual contract, cancel anytime.

    Starter
    $199/ month
    Solo & 1-tech shops
    100 answered calls · 1 number · 1 calendar
    • 24/7 AI receptionist
    • Book into Housecall Pro / Jobber / Google Calendar
    • SMS confirmations
    • Call transcripts + recordings
    Join early access
    Pro
    Most shops
    $499/ month
    3–10 tech shops
    500 answered calls · 3 numbers · on-call rotation
    • Everything in Starter
    • Custom voice (or clone your receptionist)
    • Emergency paging by on-call schedule
    • Spam & robocall filter
    • Weekly digest + priority support
    Join early access
    Multi-shop
    $1,499/ month
    2–5 locations
    Unlimited calls · 5 locations · API access
    • Everything in Pro
    • Multi-tech routing
    • Dedicated success manager
    • SLA & custom retention
    Join early access
    07 — Questions

    Straight answers.

    Do I have to change my phone number?+

    No. Keep your existing business line. You forward it to your Penny number — a 5-minute change with your carrier, reversible any time. You can also port your number to Penny later if you prefer.

    Does it really sound human?+

    Sub-second answer, natural cadence, handles interruptions and background noise. You can pick from a library of voices, or clone your existing receptionist's voice from a 60-second recording.

    What happens with emergencies?+

    Penny recognizes the signals — burst pipe, sewage backup, no hot water, gas smell — walks the caller through immediate safety steps, then pages the on-call tech per your rotation and texts the customer an ETA.

    What if it misunderstands something?+

    Every call has a live transcript in your inbox. You can barge into any active call from your phone with one tap. And you set the rules: pricing, service area, blocked topics, escalation triggers.

    How is this different from Housecall Pro's AI receptionist?+

    Generic answering across all trades. Penny is trained only on plumbing calls — it knows a P-trap from a mixing valve, when 'no hot water' means gas vs electric, how to triage a slab leak. That corpus is the moat.

    Early access

    First 25 shops get lifetime pricing.

    We're onboarding one shop a week through the first month. Design partners lock in $199/mo for life, get direct access to the team, and shape the roadmap.